The FLIMP Reporting Dashboard
Once your FLIMP microsites are created and distributed to target audiences, the elements you placed on your flimps automatically track themselves and send data back to your Reporting Dashboard in real time. The images below depict a real flimp campaign and visual representation of the data that makes it easy to interpret.
The following image shows the four quadrants of the Reporting Dashboard. All quadrants can be dragged and resized to concentrate on specific data.
The upper left quadrant shows total views, video starts, video watches to completion, and links clicked by day or by hour.
The Response Link Clicks quadrant tells you exactly how many people have clicked each call to action on your flimp. This particular flimp probably has too many calls to action to be effective. No more than 5 or 6 calls to action on a direct piece are recommended. But you can see which calls to action might be underperforming and instantly change their position, wording, or remove them altogether without any redeployment headaches.
Reports can be zoomed in by date range and looked at by hours or days. You can also change flimps, refresh data if you are watching a campaign in real time, or export the reporting data to tab delimited format (which opens directly in Excel)
Once your FLIMP microsites are created and distributed to target audiences, the elements you placed on your flimps automatically track themselves and send data back to your Reporting Dashboard in real time. The images below depict a real flimp campaign and visual representation of the data that makes it easy to interpret.
The following image shows the four quadrants of the Reporting Dashboard. All quadrants can be dragged and resized to concentrate on specific data.
The upper left quadrant shows total views, video starts, video watches to completion, and links clicked by day or by hour.
The Response Link Clicks quadrant tells you exactly how many people have clicked each call to action on your flimp. This particular flimp probably has too many calls to action to be effective. No more than 5 or 6 calls to action on a direct piece are recommended. But you can see which calls to action might be underperforming and instantly change their position, wording, or remove them altogether without any redeployment headaches.
All of the vital campaign statistics are summarized in the Key Performance
Indicator quadrant. The video on this flimp, at nearly nine minutes, is
too long to expect people to watch it to completion, and that is reflected
in the watch to completion number here. An ideal video length is 4 minutes or
less.
Any item in the Reporting Dashboard can be clicked and the people who
performed that action are shown in the upper right quadrant. In this
example, the slice in the pie chart referring to the "appleseed rec GUYP"
call to action was clicked. The email addresses are blurred out to protect
privacy.
Reports can be zoomed in by date range and looked at by hours or days. You can also change flimps, refresh data if you are watching a campaign in real time, or export the reporting data to tab delimited format (which opens directly in Excel)